most popular EMAIL PROVIDERS
Which are the most popular email providers in 2020.
To monitor email deliverability, it is important to know which email providers your recipients are using.
Busines to Business
For B2B world we don’t have precise numbers. The most part of business mailboxes are moving to “Cloud Office Suites”, where the market is divided among “G Suite” and “Office 365”.
Together they cover more than 90% of global business email market share, according to datanyze.com data.
Gathering this information for a single business is quite easy.
From the mx record of the company domain, we can see the email provider being used:
aspmx.l.google.com for “G Suite”
mail.protection.outlook.com for “Office 365”
If your company works in B2B, it is recommended that you regularly monitor a mailbox for each of these two providers.
A third player is Zoho (mx.zoho.com), its market share is around 2% (source: ciodive.com).
Busines to Consumer
With B2C the analysis is more complex. There are no public “email open data” based on the internet traffic.
The only way to get information on email recipients is to extract them from our contact list or to get them by big email service providers. Some of them produce yearly reports to share them with the internet community.
The data below show the top three email providers in twenty-five countries, the information comes from the “2019 Email Benchmark and Engagement Study” published by Sendgrid.
Countries
Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, New Zealand, Russia, Saudi Arabia, Spain, South Africa, Sweden, Switzerland, United Kingdom, United States
Argentina
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| AR |
gmail.com |
45.8% |
hotmail.com |
33.7% |
yahoo.com.ar |
8.2% |
|
87.7% |
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Australia
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| AU |
gmail.com |
38.0% |
hotmail.com |
18.7% |
bigpond.com |
5.4% |
|
62.1% |
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Belgium
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| BE |
gmail.com |
30.6% |
hotmail.com |
23.0% |
telenet.be |
9.8% |
|
63.4% |
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Brazil
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| BR |
gmail.com |
52.9% |
hotmail.com |
22.5% |
yahoo.com.br |
6.1% |
|
81.5% |
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Canada
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| CA |
gmail.com |
38.6% |
hotmail.com |
18.8% |
yahoo.com |
4.5% |
|
61.9% |
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Chile
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| CL |
gmail.com |
67.3% |
hotmail.com |
18.2% |
yahoo.es |
1.7% |
|
87.2% |
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China
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| CN |
NetEase (126.com 163.com) |
n.a. |
Tencent (qq.com) |
n.a. |
Sina (sina.com) |
n.a. |
|
n.a. |
Note: information taken from “Country overview: China” by ReturnPath
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Colombia
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| CO |
gmail.com |
41.3% |
hotmail.com |
38.7% |
yahoo.com |
4.3% |
|
84.3% |
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Denmark
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| DK |
gmail.com |
35.8% |
hotmail.com |
14.0% |
live.dk |
3.7% |
|
53.5% |
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France
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| FR |
gmail.com |
36.0% |
hotmail.fr |
9.8% |
orange.fr |
8.2% |
|
54.0% |
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Germany
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| DE |
gmail.com |
20.8% |
gmx.de |
10.0% |
web.de |
9.5% |
|
40.3% |
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India
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| IN |
gmail.com |
82.4% |
yahoo.com |
3.4% |
yahoo.co.in |
1.6% |
|
87.4% |
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Indonesia
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| ID |
gmail.com |
82.6% |
yahoo.com |
7.1% |
yahoo.co.id |
1.0% |
|
90.7% |
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Italy
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| IT |
gmail.com |
46.8% |
libero.it |
9.9% |
hotmail.it |
7.2% |
|
63.9% |
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Japan
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| JP |
gmail.com |
33.8% |
yahoo.co.jp |
12.7% |
docomo.ne.jp |
8.6% |
|
55.1% |
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Mexico
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| MX |
gmail.com |
42.6% |
hotmail.com |
31.5% |
yahoo.com.mx |
4.0% |
|
78.1% |
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Netherlands
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| NL |
gmail.com |
35.4% |
hotmail.com |
19.5% |
live.nl |
2.5% |
|
57.4% |
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New Zealand
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| NZ |
gmail.com |
46.3% |
hotmail.com |
10.9% |
xtra.co.nz |
9.0% |
|
66.2% |
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Russia
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| RU |
mail.ru |
34.8% |
gmail.com |
22.7% |
yandex.ru |
19.6% |
|
77.1% |
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Saudi Arabia
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| SA |
gmail.com |
47.0% |
hotmail.com |
31.0% |
yahoo.com |
7.8% |
|
85.8% |
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Spain
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| ES |
gmail.com |
50.2% |
hotmail.com |
25.8% |
yahoo.es |
3.8% |
|
79.8% |
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South Africa
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| ZA |
gmail.com |
65.5% |
yahoo.com |
4.1% |
hotmail.com |
2.9% |
|
72.5% |
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Sweden
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| SE |
gmail.com |
33.2% |
hotmail.com |
21.0% |
live.se |
3.0% |
|
57.2% |
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Switzerland
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| CH |
gmail.com |
25.5% |
bluewin.ch |
14.6% |
hotmail.com |
10.5% |
|
50.6% |
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United Kingdom
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| UK |
gmail.com |
30.8% |
hotmail.com |
10.4% |
hotmail.co.uk |
9.2% |
|
50.4% |
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United States
| ISO |
Provider #1 |
% |
Provider #2 |
% |
Provider #3 |
% |
|
Total |
| US |
gmail.com |
41.9% |
yahoo.com |
15.1% |
hotmail.com |
5.3% |
|
62.3% |
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