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most popular EMAIL PROVIDERS

Which are the most popular email providers in 2020.

To monitor email deliverability, it is important to know which email providers your recipients are using.

Busines to Business

For B2B world we don’t have precise numbers. The most part of business mailboxes are moving to “Cloud Office Suites”, where the market is divided among “G Suite” and “Office 365”.
Together they cover more than 90% of global business email market share, according to datanyze.com data.

Gathering this information for a single business is quite easy.
From the mx record of the company domain, we can see the email provider being used:
aspmx.l.google.com for “G Suite”
mail.protection.outlook.com for “Office 365”

If your company works in B2B, it is recommended that you regularly monitor a mailbox for each of these two providers.

A third player is Zoho (mx.zoho.com), its market share is around 2% (source: ciodive.com).

Busines to Consumer

With B2C the analysis is more complex. There are no public “email open data” based on the internet traffic.

The only way to get information on email recipients is to extract them from our contact list or to get them by big email service providers. Some of them produce yearly reports to share them with the internet community.

The data below show the top three email providers in twenty-five countries, the information comes from the “2019 Email Benchmark and Engagement Study” published by Sendgrid.

Countries

Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, New Zealand, Russia, Saudi Arabia, Spain, South Africa, Sweden, Switzerland, United Kingdom, United States

Argentina

ISO Provider #1 % Provider #2 % Provider #3 % Total
AR gmail.com 45.8% hotmail.com 33.7% yahoo.com.ar 8.2% 87.7%

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Australia

ISO Provider #1 % Provider #2 % Provider #3 % Total
AU gmail.com 38.0% hotmail.com 18.7% bigpond.com 5.4% 62.1%

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Belgium

ISO Provider #1 % Provider #2 % Provider #3 % Total
BE gmail.com 30.6% hotmail.com 23.0% telenet.be 9.8% 63.4%

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Brazil

ISO Provider #1 % Provider #2 % Provider #3 % Total
BR gmail.com 52.9% hotmail.com 22.5% yahoo.com.br 6.1% 81.5%

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Canada

ISO Provider #1 % Provider #2 % Provider #3 % Total
CA gmail.com 38.6% hotmail.com 18.8% yahoo.com 4.5% 61.9%

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Chile

ISO Provider #1 % Provider #2 % Provider #3 % Total
CL gmail.com 67.3% hotmail.com 18.2% yahoo.es 1.7% 87.2%

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China

ISO Provider #1 % Provider #2 % Provider #3 % Total
CN NetEase (126.com 163.com) n.a. Tencent (qq.com) n.a. Sina (sina.com) n.a. n.a.

Note: information taken from “Country overview: China” by ReturnPath

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Colombia

ISO Provider #1 % Provider #2 % Provider #3 % Total
CO gmail.com 41.3% hotmail.com 38.7% yahoo.com 4.3% 84.3%

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Denmark

ISO Provider #1 % Provider #2 % Provider #3 % Total
DK gmail.com 35.8% hotmail.com 14.0% live.dk 3.7% 53.5%

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France

ISO Provider #1 % Provider #2 % Provider #3 % Total
FR gmail.com 36.0% hotmail.fr 9.8% orange.fr 8.2% 54.0%

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Germany

ISO Provider #1 % Provider #2 % Provider #3 % Total
DE gmail.com 20.8% gmx.de 10.0% web.de 9.5% 40.3%

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India

ISO Provider #1 % Provider #2 % Provider #3 % Total
IN gmail.com 82.4% yahoo.com 3.4% yahoo.co.in 1.6% 87.4%

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Indonesia

ISO Provider #1 % Provider #2 % Provider #3 % Total
ID gmail.com 82.6% yahoo.com 7.1% yahoo.co.id 1.0% 90.7%

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Italy

ISO Provider #1 % Provider #2 % Provider #3 % Total
IT gmail.com 46.8% libero.it 9.9% hotmail.it 7.2% 63.9%

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Japan

ISO Provider #1 % Provider #2 % Provider #3 % Total
JP gmail.com 33.8% yahoo.co.jp 12.7% docomo.ne.jp 8.6% 55.1%

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Mexico

ISO Provider #1 % Provider #2 % Provider #3 % Total
MX gmail.com 42.6% hotmail.com 31.5% yahoo.com.mx 4.0% 78.1%

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Netherlands

ISO Provider #1 % Provider #2 % Provider #3 % Total
NL gmail.com 35.4% hotmail.com 19.5% live.nl 2.5% 57.4%

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New Zealand

ISO Provider #1 % Provider #2 % Provider #3 % Total
NZ gmail.com 46.3% hotmail.com 10.9% xtra.co.nz 9.0% 66.2%

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Russia

ISO Provider #1 % Provider #2 % Provider #3 % Total
RU mail.ru 34.8% gmail.com 22.7% yandex.ru 19.6% 77.1%

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Saudi Arabia

ISO Provider #1 % Provider #2 % Provider #3 % Total
SA gmail.com 47.0% hotmail.com 31.0% yahoo.com 7.8% 85.8%

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Spain

ISO Provider #1 % Provider #2 % Provider #3 % Total
ES gmail.com 50.2% hotmail.com 25.8% yahoo.es 3.8% 79.8%

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South Africa

ISO Provider #1 % Provider #2 % Provider #3 % Total
ZA gmail.com 65.5% yahoo.com 4.1% hotmail.com 2.9% 72.5%

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Sweden

ISO Provider #1 % Provider #2 % Provider #3 % Total
SE gmail.com 33.2% hotmail.com 21.0% live.se 3.0% 57.2%

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Switzerland

ISO Provider #1 % Provider #2 % Provider #3 % Total
CH gmail.com 25.5% bluewin.ch 14.6% hotmail.com 10.5% 50.6%

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United Kingdom

ISO Provider #1 % Provider #2 % Provider #3 % Total
UK gmail.com 30.8% hotmail.com 10.4% hotmail.co.uk 9.2% 50.4%

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United States

ISO Provider #1 % Provider #2 % Provider #3 % Total
US gmail.com 41.9% yahoo.com 15.1% hotmail.com 5.3% 62.3%

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