Navigation :
outbound email gateway
for email admins
for email broadcasters
for system integrators
we deliver your emails
you get email control
(free) postmaster tools
email trends
- why do businesses use SMS
- how to handle BOUNCED EMAILS
- how to check if my SMTP is safe
- DNS settings to send emails
- how to manage MAILING LISTS
- how to send NEWSLETTERS
- how to send PRIVATE EMAILS
- how to send and limit BCC EMAILS
- measure EMAIL MARKETING
- what is considered SPAM
- open source EMAIL CLIENTS
- work EMAIL and PRIVACY
- protect emails from SPAM
- how DMARC works - autumn update
- DKIM domain alignment for DMARC
- most popular EMAIL PROVIDERS
- how DMARC works
how to demo it today
how to become a partner
most popular EMAIL PROVIDERS
Which are the most popular email providers in 2020.
To monitor email deliverability, it is important to know which email providers your recipients are using.
Busines to Business
For B2B world we don’t have precise numbers. The most part of business mailboxes are moving to “Cloud Office Suites”, where the market is divided among “G Suite” and “Office 365”.
Together they cover more than 90% of global business email market share, according to datanyze.com data.
Gathering this information for a single business is quite easy.
From the mx record of the company domain, we can see the email provider being used:
aspmx.l.google.com for “G Suite”
mail.protection.outlook.com for “Office 365”
If your company works in B2B, it is recommended that you regularly monitor a mailbox for each of these two providers.
A third player is Zoho (mx.zoho.com), its market share is around 2% (source: ciodive.com).
Busines to Consumer
With B2C the analysis is more complex. There are no public “email open data” based on the internet traffic.
The only way to get information on email recipients is to extract them from our contact list or to get them by big email service providers. Some of them produce yearly reports to share them with the internet community.
The data below show the top three email providers in twenty-five countries, the information comes from the “2019 Email Benchmark and Engagement Study” published by Sendgrid.
Countries
Argentina , Australia , Belgium , Brazil , Canada , Chile , China , Colombia , Denmark , France , Germany , India , Indonesia , Italy , Japan , Mexico , New Zealand , Russia , Saudi Arabia , Spain , South Africa , Sweden , Switzerland , United Kingdom , United States
Argentina
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
AR
gmail.com
45.8%
hotmail.com
33.7%
yahoo.com.ar
8.2%
87.7%
back to top
Australia
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
AU
gmail.com
38.0%
hotmail.com
18.7%
bigpond.com
5.4%
62.1%
back to top
Belgium
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
BE
gmail.com
30.6%
hotmail.com
23.0%
telenet.be
9.8%
63.4%
back to top
Brazil
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
BR
gmail.com
52.9%
hotmail.com
22.5%
yahoo.com.br
6.1%
81.5%
back to top
Canada
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
CA
gmail.com
38.6%
hotmail.com
18.8%
yahoo.com
4.5%
61.9%
back to top
Chile
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
CL
gmail.com
67.3%
hotmail.com
18.2%
yahoo.es
1.7%
87.2%
back to top
China
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
CN
NetEase (126.com 163.com)
n.a.
Tencent (qq.com)
n.a.
Sina (sina.com)
n.a.
n.a.
Note: information taken from “Country overview: China” by ReturnPath
back to top
Colombia
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
CO
gmail.com
41.3%
hotmail.com
38.7%
yahoo.com
4.3%
84.3%
back to top
Denmark
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
DK
gmail.com
35.8%
hotmail.com
14.0%
live.dk
3.7%
53.5%
back to top
France
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
FR
gmail.com
36.0%
hotmail.fr
9.8%
orange.fr
8.2%
54.0%
back to top
Germany
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
DE
gmail.com
20.8%
gmx.de
10.0%
web.de
9.5%
40.3%
back to top
India
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
IN
gmail.com
82.4%
yahoo.com
3.4%
yahoo.co.in
1.6%
87.4%
back to top
Indonesia
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
ID
gmail.com
82.6%
yahoo.com
7.1%
yahoo.co.id
1.0%
90.7%
back to top
Italy
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
IT
gmail.com
46.8%
libero.it
9.9%
hotmail.it
7.2%
63.9%
back to top
Japan
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
JP
gmail.com
33.8%
yahoo.co.jp
12.7%
docomo.ne.jp
8.6%
55.1%
back to top
Mexico
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
MX
gmail.com
42.6%
hotmail.com
31.5%
yahoo.com.mx
4.0%
78.1%
back to top
Netherlands
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
NL
gmail.com
35.4%
hotmail.com
19.5%
live.nl
2.5%
57.4%
back to top
New Zealand
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
NZ
gmail.com
46.3%
hotmail.com
10.9%
xtra.co.nz
9.0%
66.2%
back to top
Russia
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
RU
mail.ru
34.8%
gmail.com
22.7%
yandex.ru
19.6%
77.1%
back to top
Saudi Arabia
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
SA
gmail.com
47.0%
hotmail.com
31.0%
yahoo.com
7.8%
85.8%
back to top
Spain
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
ES
gmail.com
50.2%
hotmail.com
25.8%
yahoo.es
3.8%
79.8%
back to top
South Africa
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
ZA
gmail.com
65.5%
yahoo.com
4.1%
hotmail.com
2.9%
72.5%
back to top
Sweden
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
SE
gmail.com
33.2%
hotmail.com
21.0%
live.se
3.0%
57.2%
back to top
Switzerland
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
CH
gmail.com
25.5%
bluewin.ch
14.6%
hotmail.com
10.5%
50.6%
back to top
United Kingdom
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
UK
gmail.com
30.8%
hotmail.com
10.4%
hotmail.co.uk
9.2%
50.4%
back to top
United States
ISO
Provider #1
%
Provider #2
%
Provider #3
%
Total
US
gmail.com
41.9%
yahoo.com
15.1%
hotmail.com
5.3%
62.3%
back to top