EmailTrends newsletter 03/21

Last Saturday I sent the latest newsletter:

Bcc is often seen as an easy-to-use broadcast email delivery system.
It should be considered a high risk, dangerous communication tool.
We’ve made a short analysis of the pros and cons of using Bcc.

At the end, the conclusions with a few suggestions:

Set the Limits - 2) Go Professional.

:-:-:

RealSender shares a list of 300 @spam-box.com addresses for testing
(the messages will reach a “black-hole” mailserver):
» https://tester.realsender.com

RealSender “copymail” app lets you send one-to-one (NO Bcc) mass mailings,
up to a few thousands of recipients, directly from your email client:
» https://realsender.com/for-email-broadcasters/copymail-app

The argument arose from two episodes that occurred in the first half of March:

a partner asking detailed information about Bcc delivery on behalf of his client,
he complained that:
- statistics reported fewer messages than they thought they had sent
- the limit of 100 recipients per single message was low, the customer had to send more
a supplier sending a notice about the new office location to all its customers
in Cc (instead of Bcc) to all customers, myself included
one customer (fortunately only one) replied to all
the supplier sent a new apology message to everyone (this time in Bcc)

Read more to know how to deal with these situations:
» https://emailtrends.com/news/2021-how-to-send-and-limit-bcc-emails