google adwords campaigns

After a long delay, I’ve just finished setting up the promotional campaigns on Google Adwords.

The idea behind them is to advertise the three categories associated with our brands,
to keep them on the “top of mind” of all the people that will search for them:

dedicated smtp  >>  RealSender
mx spam filter  >>  SpamStop
bcc email archive >>  DoubleBackup
bcc email backup  >>  DoubleBackup

The campaigns will be visible in the Countries with the highest GDP (Gross Domestic Product):

  1. United States
  2. China - NOT covered by ads *
  3. Japan
  4. Germany
  5. India
  6. United Kingdom
  7. France
  8. Italy
  9. Brazil
  10. Canada
  11. Russia
  12. South Korea
  13. Spain
  14. Australia
  15. Mexico
  16. Indonesia
  17. Netherlands
  18. Saudi Arabia
  19. Turkey
  20. Switzerland

* Google has only 2% of China’s search engines market share, Baidu is the leader with 67%

GDP data source: “The Top 20 Economies in the World” -
(The list is based on the IMF’s World Economic Outlook Database, October 2019)

I’ve been running Adwords campaigns since 2002.
The PPC (pay per click) prices have been growing more and more.
You need to be very careful not to lose money.

To get some hints, I’ve read the very well done guide from AdEspresso:
“Google Ads 101 – The Guide That Takes You From Zero to Hero”.

Then I’ve decided to change my approach.
I chose how much to invest based on the profits of the last semester,
then I’ve divided the amount among the twenty Countries listed above and the weight of their GDP.

Each Country has a fixed daily budget, that Google will automatically distribute
among the three ads: RealSender, SpamStop and DoubleBackup.
At least in this way I should sleep peacefully, without bothering to find my bank account empty.